In the luxury products market, the image is everything. How your visitors see the jewelry on display can make or break their decision to buy. When selecting a display, it is important to have the target client in mind and target to impress him/her by simply looking at the luxury item on display. Here are the best visual merchandising ideas that will greatly raise your store sales. Â
Base your decisions on data to get more
Today, the globe has reached a point where everything can be traced by following data patterns. There is a lot of data available for investors and managers about a product, views per display, and even average views.
This is the best way to pick a display that works.
You could even narrow down to look at the shopping patterns in specific regions and customize your display and retail fixture to rhyme with culture. When this soft data is added to insights on sales reviews, it will be easy to craft merchandising strategies that will guarantee more sales and a bigger market share.
Maximize the available space in your store
When you consider the total space in the store and the small section taken by the display, it means that bulk of the area is used by the drive ways and office space. In other cases, the seller displays as much jewelry as possible to occupy the available space.
However, this is likely to distract the buyerâ€™s attention from the items of interest. You should apply visual merchandising to guide your store visitors from one specific item to another. This can be achieved via different design theories.
Anchor the jewelry brand displays
If you stock high-end jewelry, the chances are that some will be from the same brand. Here, it is important to utilize the creativity of staff to attract more shoppers and persuade them to buy.
It is important to look for non-monetary incentives to motivate them come-up with creative display ideas. You could also work with a jewel expert for assistance to narrow down to the most creative staff.